Branding

Logo

I led the team tasked with rebranding Alphatec Spine to ATEC Spine. We choose a rich, dark blue to convey trust and reliability and bright green as an accent color to convey health and growth. After developing over 200 potential logo designs, the design above was chosen and approved. Next, the new brand was implemented across all corporate media, from business cards and letterhead, to trade shows and environmental graphics.

Environmental

Identity

Collateral

Website

Trade Shows